The GDP & Prosperity Gap
Average house prices are up over 425% in 30 years, far outpacing earnings growth. The median home in England now costs 7.6 times median annual earnings, roughly double the ratio when the ONS series began in 1997.
Real Evolution
Examining the data behind the UK's housing shortage and the untapped opportunities to transform it.
The Systemic Issues
Housing shortages hold back the UK economy, stalling GDP and productivity growth. We pioneer research and strategy to find REAL solutions.
The Productivity & Talent Gap
Skilled workers are priced out of high-productivity urban employment hubs. Long commutes and spatial mismatch wear down the workforce and hold back UK productivity.
The Quality & Energy Gap
The UK housing stock is the oldest in Europe, with 15% falling short of the Decent Homes Standard. Damp, cold homes drive billions in NHS costs and are a major hurdle to reaching carbon net-zero.
The Transactional Friction Cost
Buying a home takes six months on average, and roughly a quarter of agreed sales fall through before completion. Onward chains and hidden defects contributed to more than 300,000 failed transactions in 2025, wasting millions in legal fees.